Contact Sonoma Bespoke Beverages for all your custom bottling needs. We look forward to working with you! Come meet our team, tour our Steelbird, South Napa bottling facility and partner with us on your upcoming project. Here, at Sonoma Bespoke, we put the pieces together. Whether you’re looking to build a new, first-to-market wine or ready-to-drink brand, package & bottle wine you own or if you’re looking for full-service design, blending and bottling, we’re happy to help support in any way you need. We’ve been doing this for a long time, so we know a thing or two about wine.

Meet The

Sonoma Bespoke Team

MAX FRANKS

CEO, SONOMA BESPOKE

Max Franks is the Founder and CEO of Sonoma Bespoke, a leading wine company specializing in private label and custom wine solutions. With a background in technology and direct-to-consumer wine sales, Max brings a modern, agile approach to an industry rooted in tradition.

He founded Sonoma Bespoke in 2016 with the goal of streamlining the path from vineyard to shelf. Since then, the company has built wine programs for most major national retailers, earning a reputation for quality, flexibility, and innovation.

Today, Sonoma Bespoke continues to grow – expanding into its own nationally branded products while remaining committed to producing high quality wines at accessible prices. The company aims to become the premier North Coast partner for custom wine solutions, serving both emerging and established players across the industry.

For all new business needs, email max@sonomabespoke.com

Donny, Chairman

Donny Sebastiani

Chairman, Sonoma Bespoke

Donny Sebastiani is a fourth-generation family member of the Italian-emigrant Sebastiani family, whose surname is synonymous with the City of Sonoma and deeply rooted in the wine business for more than 120 years. Most recently, he ran Don Sebastiani & Sons on behalf of his growing family.

Rooted in tradition, driven by innovation, and headquartered in the Napa Valley, Don Sebastiani & Sons, now re-branded as Sebastiani Next Episode, makes and markets a robust portfolio of adult beverages, including the leading premium ready-to-drink margarita in the United States, Flybird, imported from Jalisco, Mexico and made with 100% blue weber agave wine. Additionally, the company makes wine in Napa, Sonoma, and other premier coastal California appellations for its portfolio that includes Leese- Fitch, Simple Life, Smoking Loon, B Side and many other popular wines. The company also is a leading purveyor of custom services to the wine industry, from private label wines to bottling services. You can learn more about the company and the family at SebastianiNextEpisode.com.

Whether it’s a good meal or a celebration of achievement, the company prides itself in creating meaningful products that enhance life’s special moments and celebrations with family and friends. Sebastiani Next Episode embraces a set of core values that draw upon the family’s history of innovation and expressive winemaking, such as five-star customer service, can-do attitude, and honesty.

Born and raised in Sonoma, California, Donny grew up working at the family-owned Sebastiani Vineyards which was later purchased by the Foley Wine Group in 2008. He attended Justin Siena High School in Napa and received a degree in Business Economics from Santa Clara University’s Leavey School of Business in 1999. He worked for Cecchetti-Sebastiani Cellar prior to launching Don Sebastiani & Sons in 2001, with his father and brother. Since then, Donny has been leaving his mark on the wine world garnering recognition from Ad Age Magazine’s Top 50 Marketers in 2006, 40 under 40 in 2007, and was recognized by Wine Enthusiast in their list of 40 Tastemakers Under 40.

Donny is passionate about the drink business and also enjoys spending time with family and friends, often relaxing watching a baseball game with his wife Katie and three teenage children.

email me: donny@sonomabespoke.com

John, Production

John Nicolette

VICE PRESIDENT OF OPERATIONS

Originally from Southern California, John Nicolette is a proven leader with a strategic focus on company growth and the continued improvement of operations, customer satisfaction, and cost reduction. As Vice President of Operations, he oversees all spirits, RTD, and wine production. In 2012, John was one of 15 people who received the North Bay Business Journal’s Facility Managers Award, recognizing the essential work he does to ensure Sonoma Bespoke runs smoothly. John genuinely cares about everyone who steps foot into our winery, and we can ensure that if you choose to work with us, you’ll be in good hands.

For production capabilities and operations, email John at john@sonomabespoke.com

Alec, Winemaker

Alec McTaggart

Winemaker

Alec started his career as a chemist before making his switch to winemaking. As a member of the Sebastiani family, Alec grew up immersed in the food and wine industry of Sonoma, which makes sense that he would describe himself as a “total foodie.”

His travels reiterated that every culture is immensely proud of their local fare and that they only have one goal in mind – to enhance the enjoyment of meals with the inclusion of wine. It’s no surprise that his goal is to make wines that deliver quality that people can enjoy and afford to have on a regular basis. When you meet him, make sure to ask for his Salmon recipe to pair with your favorite Chardonnay.

Hearing stories about how his great grandfather, Samuele Sebastiani, fearlessly left Italy to try his hand in the New World, Alec has learned to adapt and change as the times require and is a key part of the innovation that we are pioneering at Don Sebastiani & Sons. As Winemaker, Alec brings 28 years of experience to us, having worked at Kendall-Jackson, Kenwood Winery, Taub Family, and Yao Family Wines. His humor sets him apart in the world of winemaking, along with his desire to make every day at the winery, and wine in general, fun. Alec finds his winemaking inspiration in the everyday – from playing the bagpipes, mountain lakes and backcountry woods to finding new foods and scenery locally and abroad.

For more about our ready-to-drink wines, contact Alec at alec@sonomabespoke.com

JOE UHR

Winemaker

A Fourth generation Sonoma County native, Joe Uhr has always seen wine as a centerpiece of family tradition. “Food and wine were such an important part of my family gatherings from the earliest moments I can remember,” he recalls. Joe’s first experience in the cellar came during college while working for cult-favorite Bonny Doon in Santa Cruz. Although he was enrolled as a Marine Biology major and had dreams of traveling the world and diving in oceans, that first harvest, everything clicked. “Intertwining the personal and passion with science, and being able to work with my hands, it all made sense.”

An extended trip to Europe post-graduation solidified his appreciation of the relationship between food, wine, culture, and celebration, and from there he knew what he wanted to do with his life.

The next decade, Joe worked in winery positions across Sonoma and Napa, solidifying his roots and learning to respect the heritage and traditions. Before joining Sonoma Bespoke, Joe worked as a part of the winemaking team most recently at Gundlach Bundschu and prior, to Duckhorn in Napa Valley.

For him, it’s about connecting wine, vineyard and a sense of place: “I instantly fell in love with the history, culture, and reverence for the people who came before. I really felt like my whole career had led me to this place and this time.”

For Joe, winemaking has always been viewed as collaborative, bridging vineyard, customer, and winemaker. There is a respect for mother nature and understanding that each year, she is in control. Today, Joe focuses on listening to what the vineyard is telling him to create the purest varietal expression of our wines. “…I’ve learned that the more you understand the nuances of a vineyard the more it rewards you. It’s like reading your favorite book over and over again. You pick up something new each time and it’s really beautiful.”

For more on our wine making capabilities, contact Joe at joe@sonomabespoke.com

Contact Us

SONOMA BESPOKE

Custom Wine Services

More Info

SONOMA BESPOKE Custom Services & Production

520 Airpark Rd
Napa, CA 94558

info@sonomabespoke.com

By Appointment Only